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Wednesday, August 4, 2010

Guerrilla Book Marketing

Just read an interesting piece in Publisher’s Weekly about a writer who took to the streets in a new tack for promoting his new children’s book. He stood for hours in line for the Queen to pass by so he could hand her a copy of the book. He’s got the picture to prove it.

So here is the question of the day… Should he promote this action like those who giveaway their products to celebrities? Such as “It is such a good product it was given in swag bags to celebrities.” An idea for a promotion could be “This book has been given to the Queen. Buy the book and give it to those you would like to treat like royalty.”

If you would like to read the full story click here. You may need to scrool down to the story.

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