How Selling Books is Like a Political Campaign

When I started writing, I never considered the process of what comes after writing “The End.” Of course, no one writes “The End” anymore. The remaining blank page says it all. But it's really just the beginning. This is where the real work comes in.

A book launch can be easily likened to starting a political campaign. Before you announce that you're running for office, you need to plot out all the things you want your campaign to accomplish to show voters you’re the best candidate. For a writer, that's creating the plot that will keep the readers interest from page one to the end.

In running a political campaign, you need to let the voters know why they should vote for you. In writing, you entice readers with a well-written book blurb and eye-appealing cover that fits your genre to get your reader's attention, so they'll buy your book.

When you're running for office, you need to go meet the voters and do promotions to reach others who you can't meet in person. For authors, that entails attending book and craft fairs, doing book signings, podcasts, and joining with other authors to promote your books to reach even more readers.

And like any business campaign, one of the best ways to increase sales or get votes is by word of mouth. If a friend gives you a good reason for voting for a candidate they’ll probably get your vote. When someone you know tells you how much they enjoyed reading a book, you'll probably want to do the same.

So I'm asking for your “vote,” that is to say “purchase” of my eBooks. Until September 15^th, each of these books and the book set are being offered at special pre-sale prices. The individual eBooks pre-sale price is $2.99 and on September 16 will go up to $4.99. The 12 eBook box set is at a pre-sale price of $2.99 and on September 16 will go up to $9.99.

I've certainly enjoyed the process of writing these books, and I hope you will feel the same about reading them. And when you do, could you also include a review on Amazon and Goodreads? That way others will be encouraged to buy them as well.

A vote for me – that is a book purchase, is a decision you’ll be proud to make. You can find these and my other books at https://www.amazon.com/stores/Christine-L.-Henderson/author/B09L2Y7XNP